Master in Rental - Meeting in Bologna on 14 May

Following the first stop-offs for the Short Master “Short Master in "Design and management of various stages in rental” in Bologna and Naples, the 3rd edition of Master in Rental by Rental Academy - for which SaMoTer is an official sponsor - resumes its training courses.


The appointment is in Bologna on 14 May with the first study day dedicated to digital communication for the rental sector with lecturers Rossella Povolo, digital marketing expert, and Oliviero Cresta, Professor at IULM University in Milan and contributor to Rental Blog.

The absolutely practical approach is designed to meet the effective needs of professionals in the hire and rental sector. Topics dealt with will largely focus on turning leads into customers thanks to targeted action along the various steps in the customer journey through the most suitable marketing tools based on the intended objectives (company website, newsletter, social media, online advertising, etc.).
And once users have taken the required action, how do you ensure their loyalty? To meet this common need, considerable emphasis will be given engagement techniques, including customer care service, by now essential for operators in hire/rental sectors.



14 May 2019


Bologna - Hotel Ramada Encore
Via Ferrarese 164


  • push & pull approach to communication
  • digital inbound marketing
  • creation of specific buyer personas
  • the relationship cycle with rental customers
  • digital communication tools
  • the digital inbound marketing plan


T. +39 039 6890327 •


  • 5 June: “Legal, contractual and regulatory aspects”
  • 9 July: “Generating income for rental companies”


Rental / Hire